Every company has a story.
Is your website telling yours?
or, poke around a little…
Most sites are snooze-fests.
Visit just about any website these days, and the story is the same: they’re all me, me, me. But do readers really care about you? Do you want the truth?
Most people—your audience especially—can’t see beyond their own situation. Until you demonstrate how you and your company can make their lives better, they won’t care a lick about you or your product.
But there is a way to do that. It happens on a level deeper than design, and if it’s done right, it informs your strategy and your branding, and carries all the way through your site.
It’s the power of story.
I’ve been in your shoes.
I’ve been a content marketer and a consultant. I’ve taught workshops, sold training programs and books, and now I’ve been building websites for over fifteen years. I know what it’s like to think a pretty website will solve all your problems.
But the truth is unless you can tell your story effectively, and connect the dots between your story and your audience’s story—because they’ve got one, too—even the prettiest site will fall flat.
Web Design + Storytelling? FTW!
It’s not enough anymore to get a pretty site and a Facebook page and wait for the people to line up at your door.
You need a strategy to connect with people, one that expresses your unique message and shares it through your site and every platform you’re on.
I partner with professionals, startups, etc. to get to the heart of your story, create a strategy for sharing it, and a design to bring it into reality.
I am the coconut
Hi, I’m Adam Kayce. I started Bright Coconut back in 2008 with the goal of helping people demystify the whole “website” process. I’m a big believer in the ancient power of story (and good coffee), coupled with clean design to invigorate your brand.
C’mon in. Water’s nice.
Ready to learn how storytelling + design can help you reach your ideal people?