You have a story to tell.
No matter what you’re selling, you do what you do for a reason. That reason — that passion, that drive — it has the power to connect with the people who want what you do, who need what you do.
But are you telling your story in a way that works?
Maybe you are. Maybe you’re reaching a few people, but haven’t gained the traction you’ve wanted.
Or you’re sharing your message in all the right channels and it’s bringing the eyeballs your way, but you’re embarrassed to have people see your website because it’s outdated, is unreadable on their phone, or just doesn’t represent who you’ve become.
It’s time to bring your message forward with a solid strategy and a design to match.
What I Do
I help vision-driven entrepreneurs — creatives of all sorts, coaches, gyms, nutritionists, wellness professionals, and companies with a passion — craft powerful messages, effective strategies, and beautiful designs to connect with their true fans.
Your message is the heart of your vision. It speaks to your purpose, your voice, and the impact you have on the world. I’ll work with you to clarify your purpose and communicate it in a way that resonates with your true audience.
Every business needs a strategy for spreading their message to the right people. I’ll help you define your goals, identify your unique strategy, and make intelligent, sustainable decisions about how to grow your brand.
More than just a pretty face, good design is the natural expression of your message and strategy. Using WordPress and building upon solid frameworks, we’ll craft an original design for your content that captures your flavor and engages with your audience effectively on all devices.
How we work together.
Get in touch using the form below. We’ll talk about your project and see if we’re a fit.
If so, we move on to Discovery Day.
Discovery Day defines the parameters and direction of your project, culminating in a plan based on a clear, mutual understanding of all your needs. Discovery Day eliminates unwanted surprises come project time, and helps us know exactly the scope of your project.
Discovery Day has a stand-alone cost of $250.
Project time begins. We’ll follow my clear, straightforward process to hone your message, clarify your strategy, and craft your website and its content to completion.
Depending on the scope of your project, here’s some of what may be included:
- StrategyHow to share your story through your website, marketing, and social media efforts
- Third-Party ElementsAdditional services or systems needed to integrate with your website (scheduling, commerce*, social media integrations, etc.)
- SitemapEnsuring all the content your site needs has a home. My motto: no surprises.
- ContentText, images, downloads, and how to manage it all and make it look good.
- CopywritingI’ll share the essentials of creating effective copy with you if you’re writing it yourself, and optionally, create your content with you.
- DesignImplementing your brand through a unique design, from layout to content.
- Responsive DevelopmentYour site will adapt itself for all device widths, and be legible on them all.
- MembershipTheme and plugin updates, security and backups, and discounts on customization work are all covered.
Projects begin at $4500, and once we’ve done Discovery Day, we’ll have a clear estimate and timeline for your particular project.
FAQWait... what's Discovery Day?
Discovery Day is a day for brainstorming and defining the scope of your project. This leads us to a plan that includes a clear understanding of the breadth of your project, an approximate cost—based on a package and an estimate of any additional customization work you might need—and a launch date.
Discovery Day has a stand-alone cost of $250.
No – that’s one of the main reasons why we do Discovery Day. There are too many variables to slap a one-size-fits-all price on projects, but they do begin at $4500.
Once the party train leaves the station, it doesn’t stop. So it’s good to be sure you can give enough time to your project once it begins.
Not exactly. I create custom child themes based on the Genesis framework.
Why? Two major reasons: Time and Money. Building a theme from scratch involves an incredible amount of testing to ensure it will work well on all platforms, browsers, devices, etc. While I can build 100% custom themes — and I used to — there’s really no reason to. It costs you extra time and money to start from zero each time, and most people agree they’d rather put their resources towards crafting the best experience possible.
If you’re a new client, then your redesign is a new site for us, and follows the path listed above.
If you’re a previous Bright Coconut client, then you’ve gone through the Discovery Day + Project process already, so we’ll be able to get caught up quickly on where you want to go with your redesign, and move directly into your new project. Go ahead and get in touch, and we’ll talk.
Shouldn’t be a problem, but I’ll need to look it over before I can give you clear estimate of what it’ll take to create.
Yes. Sorta. I don’t do e-commerce projects that involve a shopping cart or complex shopping solutions (solutions like gumroad for digital product sales, yes; projects involving developing separate sites on platforms like shopify/bigcartel or non-WordPress solutions, no).
Of course! Same things goes for pdf’s, video, etc.
And if you want a referral to a graphic designer, I know a couple really good ones I can put you in touch with.
Absolutely – I don’t not do responsive design these days. Having your site look good on any device, from desktop to tablet to a phone, is crucial in this day and age. And not just for humans – Google gives preferential treatment to responsive sites, too.
I don’t, but I have a two solid hosts I recommend, depending on your needs. And once you decide on a host, I’ll help handle all the site setup details.
I’m not a graphic designer, but if you’re looking for something minimalist or text-based, then let’s talk. For a completely custom logo, you’ll want to talk to a logo designer, and I know a few good ones I’m happy to recommend.
I offer an on-going maintenance service to help keep everything running smoothly after we launch. It includes regular WordPress, theme, and plugin updates, along with a library of how-to videos to help you use your site effectively, and as long as your Membership is active, you save 20% on on-going customization work. Pretty sweet deal for $20/month, eh?
No problem! It’s what I live for. Drop me a line, and we’ll you all sorted out.