Let’s not let them be.
Here’s a metaphor: You’re hungry.
Grab a pre-made meal and eat it.
Buy ingredients, cook them up, and eat it.
Research recipes, methods and equipment. Source the finest ingredients. Prep your kitchen and begin your mise en place. Set yourself in motion, combining your ingredients and techniques into a multiple-course fine dining experience.
At different times, and in different situations, any of these is perfectly appropriate. Sometimes you have seconds, other times you have minutes, and other times, you have hours to spend.
In the end, all of them get you fed.
Websites are the same way.
Grab a pre-made template and add your content. Simple, clean.
Have a theme customized to suit your needs, organize and style your content to great effect, and add the extras you need to create a fuller experience and process.
Dig into your business’ mission and model. Craft a visual identity that represents what you do and speaks to your audience. Spend time understanding how to create a user experience that best serves the readers, and shape layer upon layer of content and code to create a “wow” website that delights, educates, and sells.
In the end, all of these get you a website.
The difference is in the investment of energy and time.
Option 1: The Aloha
The Aloha starts you off with a hand-installation of WordPress, a solid premium theme and all the plugins you’ll need to run a straightforward site for your business. I’ll also set up your blank pages and navigation for you before handing it off, so you just need to drop in your content, and you’ll be off and running.
The Aloha is meant for people who are comfortable with a more DIY approach, are generally familiar with websites and/or blogs, and need help getting started on the right foot with the best of preparations. And because the Aloha is such a streamlined approach, your site can be ready in one day.
Option 2: The Lu’au
The Lu’au blends the custom with the already-ready to give you a unique site without a draining budget. While it won’t go to the same lengths of customization as a Kahuna would, it does include features such as premium typography, custom color profiles, and adapting theme files to accomodate your unique content.
The Lu’au takes one week. That’s right, a week. In that week, we’ll get your content in placed and styled, the theme of your choice customized to your branding and content, and have it ready to roll.
FYI: 95% of people tend to go with the Lu’au, and most are either ready to go at the end of their week, or just need a little more tweaking to launch, depending on their project.
Option 3: The Kahuna
The Kahuna is the top-of-the-line, all the bells-and-whistles package, designed for those of you who desire a custom site from start to finish. If you have a site currently that needs a complete overhaul, lots of custom templates, and a pixel-perfect attention to details that make you go, “whoo!” then the Kahuna just may be your cup of tea.
The Kahuna lasts one month. In that month, we’ll create a completely customized, feature-rich site that represents your vision, helps you engage effectively with your audience, and expresses your brand to a T.
Starting package costs: Aloha: $1000 | Lu’au: $2000 | Kahuna: $5000
Here’s how a project works:
- You love how all of this sounds. You get in touch using the contact form at the bottom of this page, and you and I have a chat to see if we’re a good fit for what you need.
- If it’s a ‘yes’ all-around, we do a Discovery Day.
- The clarity of Discovery Day tells us what your ideal Option is, and we schedule a start date.
Discovery Day is a day for brainstorming and defining the scope of your project. This leads us to a plan that includes a clear understanding of the breadth of your project, an approximate cost—based on a package and an estimate of any additional customization work you might need—and a launch date.
Discovery Day has a stand-alone cost of $150.
Precisely? No – that’s why we do Discovery Day. (It’d be like looking at a couple on a first date and predicting the length of their relationship.)
We’ll start narrowing it down in our first phone call, though, and by the end of Discovery Day, we’ll know which package will suit you best, and have a pretty good sense of how much (if any) Customization will be required.
Notes & Questions
Lu’au client: We used Discovery Day to make the scope of the project very clear, and she came fully prepared with her content and vision in mind. Communication was timely, and we even collaborated mid-stream with her graphic designer, finishing the project with no need for extra customization time.
Project cost: $2000.
Aloha client: Beyond the initial setup day, he set a more relaxed time frame, wanting to “discover” the design as we went along. We bounced ideas back and forth, and completed the project in about a month.
Project cost: ~$3000.
The truth is, yes. It can. If you haven’t read the ‘examples’ above, I’d recommend it.
One of the biggest elements of any site is the content (text, images, etc.), and having your content ready when we begin the development phase is huge… which is why we always start with Discovery Day, so we know exactly what’s needed.
Discovery Day is all about clarity. The clarity of Discovery Day puts everything into perspective, and which package you choose will determine how the content creation phase looks…
- In an Aloha, the time between Discovery Day and your Aloha is when you’ll prepare as much content as possible.
- In a Lu’au, we’ll map out all of your content and make sure the text, images, video, etc. are ready to go when development time begins.
- In a Kahuna, we’ll work together to create your content, source images, and polish everything to perfection together.
And hey, it’s your project. If you need more time, want to change your mind a hundred times, or shift directions halfway through a project, you can. It’s why I set up all of these packages with the option to add customization time at the end.
Some projects are destined to extend into Customization territory, and in many cases, we’re counting on it. If your project is better suited to an “Aloha + customization” rather than a full Lu’au (which we’ll know after Discovery Day), then that’s what we’ll do.
Once the party train leaves the station, it doesn’t stop. So it’s good to be sure you can give enough time to your package once it begins.
That doesn’t mean you can’t take a break between active project time and customization time, of course. Once your Aloha/Lu’au/Kahuna time is complete, Customization can happen on whatever time frame works for you.
If you’re a new client, then your redesign is a new site for us, and follows the path of the packages listed above.
If you’re a previous Bright Coconut client, then you’ve gone through the Discovery Day + Project process already, so we’ll be able to get caught up quickly on where you want to go with your redesign, and move directly into your new project. Find more details on redesigns here.
Shouldn’t be a problem, but I’ll need to look it over before I can give you clear estimate of what it’ll take to create.
I sure do. E-commerce and Membership sites can involve a lot of extra complexity, including potentially beefy hosting, SSL certificates, and fun stuff like that. We’ll cover all of your options during your Discovery Day so you can choose how you want to go about it.
For either of these, just know that puts you pretty squarely in Aloha+, Lu’au, or Kahuna territory, unless you’re planning on doing a lot of the technical stuff on your own.
Of course! And if you need something created that’s beyond my scope, I have some great people I can refer you to.
Absolutely – I don’t not do responsive design these days. Having your site look good on any device, from desktop to tablet to a phone, is crucial in this day and age.
I don’t, but I have a few solid hosts I recommend, depending on your needs. And once you decide on a host, I’ll help handle all the site setup details.
I’m not a graphic designer, but if you’re looking for something text-based, like a wordmark, with or without simple graphic embellishments, then I can hook you up. If you want something unique drawn for you, you’ll probably want to talk to a logo designer, and I know a few good ones I can recommend.
I have all the details laid out for you on the Membership page.
No problem! It’s what I live for. Drop me a line, and we’ll you all sorted out.
Get in touch
Interested in discussing your project? I’d be happy to.