Do you have an aging site that has seen better days?
It happens to everyone: you get a new website, and it’s the shiniest ride on the block. It’s fast (or should be), works great (again, it should), and you’re off and cruising.
But then, time rolls on…
A few years go by, and your once-shiny site is now kinda slow, kinda hodge-podgey here and there from things you’ve tacked on, and not up to speed with recent advances.
This is no good. And not just for your readers, but for your business.
I’m not saying you need to be a slave to trends, but to give you an example: everyone knows that a site that’s not mobile-responsive these days is seriously lagging behind. But did you know it can also affect your google rankings? Yup.
Maybe your business has changed.
What your site was designed for may no longer fit what you now do. Maybe you need to add a blog (or expand your old one), or you have new programs, products, or services that don’t fit in the old site structure. A redesign allows you to create a site that fits your business, rather than trying to shoehorn your business into a website that doesn’t fit.
Or maybe you’re just tired of your old site.
Remember how excited you were when you launched your old website? You probably thought that was it – no more thinking about websites forever. But, unlike wine (and you and I, gawgeous), some things don’t get better with age. Updating the look of your site can work wonders for your marketing, your confidence in your business, and your confidence in sharing your site with your readers.
A redesign can solve all of these problems.
Updating your site’s theme, as well as the structure of your content, can bring your site into the modern age.
In some ways, redesigns are like new sites.
If this is your first website with me, then I treat redesigns much like new projects. I’ll need to get familiarized with you, the goals for your site, and where you want to go with it. And, a new site means a new WordPress install, a new theme, and all the customization that goes with it, so it’s essentially a new project.
The good news is, you have content created already, maybe even 99% of it – and that’s fantastic. It’ll save us a lot of time, which means we’ll be able to accomplish even more in our Project Time.
If you haven’t seen how I work, I highly recommend checking out my Sites page. It will give you everything you need to get the ball rolling and get us in touch to discuss your project.
If your old site was built by me, though…
… then the process can be streamlined quite a bit. I’m familiar with you, your business, and your site. Lots of the groundwork is already done.
We’ll just need to get up to speed with where you’re at and where you’re going, and then we can jump right in – skipping Discovery Day and moving right into Project Time.
And, as a previous client, you even get a “family discount”. How cool is that?