If the web is the ocean, then your website is your boat. And you, my friend, are a sailor. Doesn’t it make sense for a sailor to know a thing or two about the boat that’s keeping you alive?
That doesn’t mean you need to become a boat builder, though. You just have to know how to own one. In boating terms, that means knowing how to sail, and how to maintain your ship so it doesn’t sink. In website terms, that means knowing how to create your content (text, images, video), and keep it updated.
It’s precisely that level of expertise that Bright Coconut is geared to teach you.
Running your affiliate is a huge job. I know. I get it. And that’s why I want to make the “website” part as easy as possible. After all, you’ve got clients to train, marketing to do, phone calls and emails to return, floors to clean… you know the drill. But is the only affordable way to have a good website to figure out how to build your own? Not at all.
I know what it’s like to walk in your shoes.
Just like you, I’ve run my own business for many years. I know what it’s like to work on your own, and struggle with website issues. (I wasn’t always the WordPress pro you see before you now, y’know.)
When I got started, I knew I needed a certain degree of website fluency to handle my on-going changes and not have to throw a ton of money at a designer (as it turned out, I just took it a bit farther than you’ll need to). And, now that I know what I know, I wouldn’t have it any other way… besides fact that I save tons of dough in designer’s fees without sacrificing the quality of my website, there’s a great sense of independence that comes with knowing you can handle what you need to. The added bonus of Bright Coconut is that there’s someone you can always turn to when you need to.
Why Bright Coconut is perfect for CrossFit-based businesses:
With Bright Coconut, you get:
A site built with WordPress, an easy-to-use, search-engine-friendly publishing platform that will let you do just about anything you can imagine.
WordPress makes it easy to add new pages and blog posts, with its built-in tools for adding photos and videos to show off your stuff. It’s easy to embed Vimeo or YouTube videos, and use them to show the world what your affiliate is all about. It’s also a piece of cake to use; gone are the days of having to wade through code and install expensive software on your computer just to update your email address.
WordPress is also known for its built-in search engine savviness, which is going to help your affiliate pop up when people are searching for gyms in your area. And, with a few custom tweaks—which I do for you when I set up your site—you’ll do even better.
The foundation of a premium theme, which not only guarantees you a beautiful design, but a highly functional one that has had attention paid to the smallest of details.
After all, you’re a trainer, not a designer. Keep your focus on your training, and let someone else provide you with a design that rocks, so you don’t look like an amateur. Besides, who has time to learn web design on top of running an affiliate?
And since you’ve got it, flaunt it
Traditional blog layouts are good for chronologically ordered journal entries. But you’ve got way more than that going on. By utilizing a magazine-style theme, you can display large amounts of a wide variety of content, which is exactly what CrossFit affiliates need to appeal to both prospects and members. (If you haven’t seen the CrossFit Fictional demo site yet, click here for a CrossFit-specific example of a magazine-style theme in action.)
A library of video tutorials to teach you how to do everything from structuring your site to creating your content and adding all the bells-and-whistles you want.
As much as I’m a web designer, I’m also a website educator. There’s no way I’m going to dump a website in your lap and expect you to figure it all out yourself. With the support systems available here, you’re going to learn how to be comfortable making changes on your site, without having to become a code jockey.
Besides, I know that time can be tight when you’re running an affiliate, and trying to set appointments with people can be rough. That’s why I’ve created the videos make so much sense; you can watch at any time, so if you’re working on your site in off-hours, you can still get the instruction you need and not have to shuffle around your schedule.
And, a Support System that gives you the chance to ask any questions you have, and get my expert advice to resolve them.
With CrossFit, you learned some, practiced some. Learned more, practiced more, and had questions come up long after your cert, right? The further you go, the more you realize you don’t know, and it’s crucial to have a place to go for answers. The support system here allows you to ask your questions whenever you have them, whether it’s tomorrow, next month, or six months down the road.
Because as awesome as the aforementioned video tutorials are, there are times when no instructional manual can do what an experienced developer can do in a matter of minutes. Part of making all this “website stuff” a breeze for you is being there when you need a helping hand.
Essentially, I’ve made Bright Coconut the solution I know I’d want to have if I was in your Do-Win’s.
I love CrossFit.
Just like you, I think CrossFit is the best thing since someone put peanut butter in their chocolate. And, I believe in Coach Glassman’s vision of CrossFit dominating the fitness world. And yet, you and I both know that public perception is a huge factor in the success of any business.
I want CrossFit to succeed, and I want your affiliate to succeed. Making your affiliate’s “public face” the best it can be—which, to a huge degree, is your website— is how I can help you. So, if you have any questions, or need help in making your website rock, I’m here for you.
Click here to see how all these pieces come together, or if you’re ready to get going, then let’s see what you need, okay?
Free Download
It’s free, and it’s just for CrossFitters: “Six Things You Just Gotta Know If You Want Your CrossFit Website To Kick Ass.”
That’s right, it’s totally free. As in beer. As in, download it, and use it, please. And if you need a hand implementing any of it, you know where to find me.
Hi. I'm Adam Kayce, and Bright Coconut is my brainchild. If I can help your website-owner experience be brighter, then you've made my day. 