About

The Bright Coconut Philosophy

In this day and age, when so much of your web presence revolves around having an up-to-date, current website, depending on a designer for the smallest of edits just will not do. That’s why we build all our sites on WordPress, an easy-to-use content management system that’s at the top of the pile when it comes to ease of use.

We also develop all our sites on top of premium theme frameworks, so you get a smooth-running, beautifully designed site that your mama will be proud of.

We’re also big on functionality, having fun, and being serious about our work without taking ourselves too seriously. We’re enough “design snob” so you don’t walk away with an ugly website, enough “perfectionist” so your site works like a well-oiled machine, and enough “surfer dude” so none of us get too uptight about it all. Think Jack Johnson meets Jonathan Ive.

What’s the “Bright Coconut” thing about?

Well, Adam is a bit obsessed with coconuts, to be honest… in the words of Andy Deas, “Coconut is Magic.” Not a day goes by that Adam doesn’t eat something with coconut in it, and it’s easy for him to wax rhapsodic about the virtues of the majestic coconut (oh no, here he goes….). Add to all this the fact that we keep hearing the people who work with us say, “You’re so laid back, it’s great!”, and, “I love how easy it is to work with you!”, which conjures up memories of Adam’s youth in sunny San Diego, his love of the tropics… and there you have it.

The Bright part came in because Adam had been working as a web guy for a while, and saw how so much of the way people are conditioned to create websites is, well, stupid (his words). He spent a lot of time watching, brainstorming, and tweaking the process until it came to be what we have here. (And, since we really prefer to work with smart people, it seemed like a perfect fit.)

Enter: Inkline

Adam first became aware of Pete’s artistry back in 2005 when he hired him for some logo work, and they’ve been in touch ever since. As Bright Coconut came about, it was a no-brainer to partner with Pete to give people the best graphic design possible.

And the rest, as they say, is history in the making.

About Adam Kayce

I’m a CrossFit addict, father of two girls, a closet chef, and a Mac lover.

The son of two artists, I grew up valuing good design, and having an eye for it, some say. My dad was also a teacher, so a good amount of that rubbed off on me, too. I’ve been coaching and teaching one thing or another since I was in high school, and there’s no sign of it stopping anytime soon. I spent my undergrad years at UC San Diego, studying Writing and Physical Education (when I wasn’t playing volleyball), so helping fitness pros create rockin’ websites just makes sense.

To find out more about me and what I’m up to, you can always check out AdamKayce.com, where I share stuff I’m into when I get the chance.

About Pete Joison

I’d like to thank the Academy and… Oops, sorry, wrong speech… Hi, I’m Pete Joison. I live in the hills near Melbourne, Australia, with my wife, kids and various animals. I’m a freelance graphic designer, and have been doing graphic design for 20 years now, so I’ve seen everything, worked with all kinds of clients and amazingly, still enjoy it. I love gadgets, Macs and good design. Not so big on coconut (sorry Adam ) but love a good banana. As far as working with clients goes, ‘laid back professionalism’ encapsulates my work philosophy well.