When people ask me about SEO (search engine optimization), this is what often comes to mind:

SEO is one of those fields of knowledge that is ever-changing, ever-evolving. And while I get the technical basics, I’d never claim to be an “SEO expert”, simply because a) it’s not what I do full-time, and b) I just don’t geek out on the stuff. However, there are those that do both a and b, and I’d much rather defer to their expertise and genius.

However, most SEO geeks (and I say that with the utmost respect) are just that – geeks. And by definition, geeks can have a hard time relating to the rest of the world, since their social skills are less-honed than their mental prowess. Therefore, an SEO geek isn’t exactly the easiest person to work with most of the time, since you (and me) and they hardly speak the same language.

Enter: Our Hero.

Due to a mutual interest in CrossFit, I’ve gotten to know Keith Fleming (of 540 SEO), and he is what I’d refer to as an “SEO wizard of the non-geek variety.” Meaning, the dude knows his stuff, AND he can have a conversation with you without you feeling like a dumb idiot.

I’ve seen the results of Keith’s work firsthand (we have a mutual client, who now rocks the Google rankings), and his stuff is solid. I wanted to share a recent interview/article of Keith’s with you, so you could see where he’s coming from, score some free tips, and if you wanted to, get in touch with him so he can work his magic with your site, too.

Click here to read Keith’s interview on Digital Marketing Institute. And if you contact Keith, tell him I sent you, and he’ll take care of you in true ‘coconut fashion.

Images by Marcos Telias and Minnesota Historical Society.

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