Evander may get five fries, but you get the Five W’s.

The Five W’s will give you a framework to know that you’ve covered all the bases with your content; speak to all of these points, and you’ll be fine, at least as a baseline. If one of these W’s is missing, your readers won’t have all the information they need to make a decision to come see you.

And if you knock these five out of the park, then they’ll come a runnin’.

Want to Get Shredded?

If you’ve got a fitness, strength, or nutrition-centered website, and you’d like a professional opinion (well, mine, at least) on what you could do to make it better, leave your URL in the comments and I’ll take a look. I’ll pick sites here and there and use them as demos in future Website WODs. I promise not to shred you too much – the goal is to provide constructive input while teaching concepts and principles about solid web skills.

So, if you’d like to be considered, drop your digits in the comments.

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