I get a lot of new clients, ready to set up a website, who are stumped when it comes to knowing what content their CrossFit website needs.*

In this video, I try to give some guidelines to mapping out your site content. This isn’t the same thing as organizing your site, or creating a cohesive site navigation; that’s later. You gotta know what you’re working with before you can know where it’s supposed to go.

Here’s that happy little mind-map graphic, too, just in case you’d like a better look at it.

* from now on, I’m going to say “CrossFit website”, even though this could easily refer to any gym (or micro-gym), fitness trainer, nutritional consultant, etc… it’s just easier this way. No disrespect, no favoritism; it’s a shorthand I think we can all understand.

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